I Wrote a Refund Email as a Twitter Thread (Without Twitter). It Went Viral Internally.

Subject: A THREAD: My Refund Request Adventure. Body: 1/ I bought [Product] for $[Amount]. 2/ It arrived defective. 3/ I contacted [Company] support. 4/ They asked for photos. 5/ I sent photos. 6/ They went silent. 7/ I followed up. 8/ Silence. 9/ I am now on day [Number] with no refund. 10/ This concludes our thread. Please end this story with a happy refund. The company responded: "This thread format made us chuckle. We apologize for the silence. Your refund has been processed. Please consider this a happy ending to your thread." I got $90 back the same day. The Twitter thread format is familiar and shareable. Companies know that this format works well on social media. They want to resolve it before it becomes an actual Twitter thread.